MICE Blog

Please find here current articles on topics of interest
of the Austrian meetings industry.

Suitable software for virtual and hybrid meetings

Virtual and hybrid events are not only of great importance these days but will definitely stick around in the future as well. Due to the currently exploding and confusing software market for virtual and hybrid events, it is often quite difficult to decide on a suitable tool. In order to make the right choice for every scenario, the Salzburg Convention Bureau has created an overview of the most popular softwares currently available.

In the article, readers can not only find out what exactly the difference between "virtual" and "hybrid" is, but also which softwares are best suited for smaller interactive board meetings, classic webinars, hybrid events or even virtual events/trade fairs and what you should consider when choosing one of those. All further information can be found directly in the article.

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Broadcast Studio at Messe Wien Exhibition & Congress Center

Reed Exhibitions, Austria’s market leader in the exhibitions industry and exclusive operator of Messe Wien, offers in cooperation with STEINERLIVE.COM national and international organizers a new and highly modern Broadcast Studio as an ideal platform for online recordings and LIVE broadcasts of pure digital as well as hybrid events.

The 190m² studio with 4K-camera technology, a separate control room, a curved LED screen, a 36m² digital background and 4 live cameras is perfectly equipped for the realization of digital events. Not only the first-class digital infrastructure, but also the expert support from technology partner STEINERLIVE.COM guarantee professional productions for keynotes, interviews, presentations or panel discussions. Safe and vivid – in cyberspace too.

Press release

Travelling with a good and safe feeling

#AskAustrian

Safe and carefree flights in times of COVID-19?

These and other questions about topics such as customer communication, onboard experience and aircraft cleaning were answered by employees and experts of Austrian Airlines, Austria's largest airline, in the interesting video series #AskAustrian.

Watch the videos

Messe Wien starts with high-speed WLAN into the future


The Messe Wien Exhibition & Congress Center now sets the tone offering free WIFI 6 access for more than 25,000 visitors simultaneously throughout the venue, with data transfer rates of up to 20.000Mbit/s. With its up to nine times faster network speed compared to WIFI 5 and its strong reliability when using IoT-devices, WIFI 6 enables many possibilities such as smooth live streaming at virtual events or live voting at analogue events. In addition, larger data streams can also be processed simultaneously - perfect conditions for the organizers of the future.

The red buzzer - marking the official start of WIFI 6 - was pressed by City Councillor Peter Hanke, Benedikt Binder-Krieglstein, CEO of Reed Exhibitions Austria and Dr. Franz Semmernegg, CEO of Kapsch BusinessCom.

Press release

This was BOCOM - Showcasing the Future of Events

On 3 September 2020, the hybrid multi-site congress "BOCOM - Experience Borderless Communication" successfully took place as a live experiment for cross-border, effective and sustainable collaboration and communication of the future. The partnership between the GCB, the Fraunhofer IAO, C4 Berlin and the visitBerlin Berlin Convention Office, together with numerous other innovative partners, enabled international participants and speakers to interconnect with each other worldwide, to talk about new technologies and ideas and to even experience and test some of them. This was possible both live on site in Berlin and in the hubs in Essen, Vienna and Amsterdam as well as virtually via live stream.

Press Release GCB German Convention Bureau e. V